BlueCross BlueShield Association
Blue Healthcare Bank
The Blue Cross and Blue Shield (BCBS) companies have launched a new financial services organization designed to give consumers greater financial options and to simplify their healthcare-related savings and spending.
Blue Healthcare Bank (SM) is a new concept for a new era in healthcare. It was created to support participating Blue Cross and Blue Shield companies and their members enrolled in high deductible health plans. Blue Healthcare Bank is wholly owned by participating independent Blue companies and the Blue Cross and Blue Shield Association.
Working seamlessly with participating Blue Cross and Blue Shield companies, Blue Healthcare Bank helps members make the most of their health, money and time by giving them the tools they need to simplify their healthcare financial decisions. Here’s just a sample:
Dependable service–Participating Blue companies and Blue Healthcare Bank work hand-in-hand. When members have questions, they won’t be calling a separate bank that doesn’t know if the call is about an auto loan or a healthcare account.
Everything healthcare consumers need in one place — Members enjoy all the advantages of integrated health insurance, healthcare information and healthcare financial services, brought together by their participating Blue companies and Blue Healthcare Bank.
Payment flexibility — Members receive dependable, flexible payment options that include state-of-the-art Blue Healthcare Bank debit cards, member self-reimbursement, checks and online bill payment.
Diverse HSA investment choices–Members with health savings accounts (HSAs) who meet health savings account balance requirements can invest in a wide range of mutual funds from leading fund families. These funds can be accessed and managed online.
HSA credit services — HSA account holder may be able to access credit services that enhance their HSAs, depending on whether their employer has selected these services and the account holder’s own creditworthiness.
http://www.bcbs.com/innovations/healthcare/
Comment:
By Don McCanne, MD
When they say it’s not about the money, it’s about the money.