1.0PNHPhttps://pnhp.orgpnhpf3ahttps://pnhp.org/author/pnhpf3a/Is it time to nationalize the drug industry? - PNHPrich600338<blockquote class="wp-embedded-content"><a href="https://pnhp.org/news/is-it-time-to-nationalize-the-drug-industry/">Is it time to nationalize the drug industry?</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://pnhp.org/news/is-it-time-to-nationalize-the-drug-industry/embed/" width="600" height="338" title="“Is it time to nationalize the drug industry?” — PNHP" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>Novartis to test new pricing model with heart failure drugBy Ben HirschlerReuters, June 30, 2015Novartis plans to test a novel pricing model with some customers when it launches its keenly awaited new heart failure drug Entresto, the Swiss company's head of pharmaceuticals said on Tuesday.Entresto, also known as LCZ696, is the first new drug in decades for helping patients whose lives are in danger because their hearts cannot pump blood efficiently. As a result, it is widely expected to generate billions of dollars in annual sales.With the marketing success of outrageously priced drugs, the pharmaceutical industry is now devising schemes to be sure that their new products that are protected by patents will continue to be introduced with similar outrageous prices. This concept of adding “cost offsets” to the pricing is not new, but it now has a label that supposedly legitimizes its inclusion in pricing decisions.